Who this is for

Founders and MDs of businesses around £2-10m revenue who have a capable marketing manager but no one senior above them.

The marketing manager can execute. What they can't do is make the bigger calls - what the right strategy is, whether the positioning is working, whether the agency is earning its fee, whether the channel mix makes sense for where the business wants to go.

Also used by PE-backed portfolio companies that want marketing discipline without a full CMO cost.

What this achieves

You get a senior marketing brain to test your decisions against, without carrying one on the payroll. Your marketing manager keeps executing - but now the big calls get a second opinion from someone who has made them before. Positioning gets pressure-tested. Agency spend gets scrutinised by someone who knows what good looks like. And you, as founder or MD, stop being the most senior marketing judgement in the building by default. It’s the lightest way to have real marketing seniority in the business - a couple of days a month, on call when the decisions matter.

What's included

• Monthly 90-minute strategy session with you or your marketing lead

• Written follow-up within 48 hours - decisions, recommendations, actions

• Quarterly half-day deep-dive (replaces that month's session)

• Up to 4 hours/month ad hoc - calls, deck reviews, agency proposal sanity checks

• Annual planning session with written recommendations

• Warm introductions from the built environment network where relevant

What it doesn't cover

No team line management. No campaign ownership. No direct delivery. Ad hoc time is booked, not open-ended.

If you need hands-on leadership of the function, that's Strategic Oversight.