Programmes
Strategy Sprint
A specific strategic issue. Addressed properly.
For built environment B2B businesses with a specific strategic question that needs answering properly - but doesn't need the full scope of a Marketing Diagnostic. 6-8 week process.
The Diagnostic reviews the whole function. The Sprint answers one question, rigorously. You already know what the question is. The Sprint gives you the evidence-based answer and a clear recommendation.
Typical triggers
Launching a new service line and needing a positioning and go-to-market approach before committing resource
Entering a new geography, sector or vertical segment
Scoping a rebrand - should we do it, what are the options, what does it cost?
Building a messaging architecture across a portfolio that has grown inconsistently
Responding to a major market shift - new regulation, new entrant, M&A in your sector.
Sprint types
Positioning Sprint
Go-to-Market Sprint
Messaging Architecture Sprint
Rebrand Scoping Sprint
Segment Entry Sprint
Pricing
Single market, single audience, clear scope - £8,000
Multi-channel or multi-audience scope - £10,000
Multi-brand, multi-market, or rebrand scoping - £12,000
50% on signature. 50% on delivery. Scope confirmed at proposal stage.