Programmes
Marketing Foundations
Marketing strategy & plan built from 1st principles.
For built environment B2B businesses that have no formal marketing strategy and need one built from first principles.
Not reviewing what exists - that's a Diagnostic. Not answering one specific question - that's a Sprint. This is for businesses starting from effectively zero, where the brief is to build a full marketing strategy and 12-month plan. Most businesses that need this have grown on referral and relationships. Activity without architecture. Foundations builds the structure that makes the rest of it work.
What’s included
12-week process
Full marketing strategy built from first principles
Leadership and sales team interviews (6-8 typical)
Customer and prospect interviews (5-8 typical)
Competitive landscape analysis (5-7 competitors)
Positioning development and messaging architecture
Channel, content and demand generation strategy
12-month marketing plan with quarterly phasing
Budget model and investment recommendations
Recommended team structure
KPI framework and reporting structure
Board-level strategy presentation
One round of revisions
Pricing
Single market, single audience, clear scope - £12,000
Multiple service or multi-audience scope - £16,000
Multi-brand, multi-market, multi-audiences - £18,000
50% on signature. 50% on delivery. Scope confirmed at proposal stage.