Who this is for

Built environment B2B businesses at £5-20m revenue that need senior marketing direction but aren’t ready for a full-time CMO. Typically sitting between a marketing manager and a CMO hire. Also PE/VC-backed businesses where investors want marketing discipline without the cost of a full-time appointment.

What this achieves

Your team and agencies do the work. I make sure it’s the right work. You get a senior marketing director owning the direction one day a week - so the strategy is sound, the plan is coherent, and your marketing lead has someone to steer them rather than guessing. Your board gets marketing discipline and reporting they can trust. The distinction that matters: this is direction, not delivery. If the thinking is right and you have people to execute it, this is the tier that keeps them pointed the right way.

What's included

One day a week of senior direction across the function:

Strategy and ownership - full strategic ownership of the marketing function, annual marketing plan, and the escalation point for marketing decisions.

Team and agencies - mentoring and direction for your marketing lead or team, plus agency review and selection oversight.

Oversight and reporting - strategic oversight of campaigns and content, monthly leadership team sessions, and quarterly board reporting (I draft, you own).

What it doesn't cover

No hands-on campaign delivery. No content production. No PR execution. If you need active hands-on leadership alongside the strategy, that's the Embedded Marketing Director.