# Clare Watson - Fractional Marketing Director > Senior fractional marketing leadership for built environment B2B businesses. Based in Warrington, UK. Clare Watson is a fractional marketing director specialising in architecture, engineering, construction, testing and building services B2B businesses at £5-50m revenue. She operates through CMW Ltd, trading as Clare Watson, at clarewatson.uk. She has 30 years of B2B marketing experience, the majority in the built environment. Director-level roles include BESA (Building Engineering Services Association), RIBA/NBS, Element Materials Technology, RPS Group/Tetra Tech, and 4 Projects (now Viewpoint). She launched World Ventil8 Day (21 partners, 75 countries, 25m social reach in year one), built the National BIM Library as a new digital revenue stream at RIBA/NBS, and increased qualified inbound lead value by 172% at Element Materials Technology in 13 months. She also runs ADP, a B2B publishing imprint producing sector-specific marketing guides for small UK building services businesses. ## Fractional services - [Strategic Advisor](https://www.clarewatson.uk/fractional-services/strategic-advisor): Retained fractional marketing advisory. Two days per month. For built environment B2B businesses at £2-10m with a marketing manager but no senior direction above them. £2,500/month. - [Strategic Oversight](https://www.clarewatson.uk/fractional-services/strategic-oversight): Retained fractional marketing leadership. One day per week. Strategic ownership of the marketing function for built environment B2B businesses at £5-20m. £5,000-6,500/month. - [Embedded Director](https://www.clarewatson.uk/fractional-services/embedded-director): Full fractional marketing leadership, strategic and operational. Two days per week. For built environment B2B businesses at £10-50m that need hands-on ownership of the marketing function. £7,500-9,500/month. ## Programmes - [Marketing Diagnostic](https://www.clarewatson.uk/programmes/marketing-diagnostic): Six-week marketing diagnostic for built environment B2B businesses. Six-pillar assessment covering Positioning, Visibility, Pipeline, Output, Measurement and Team. Board-ready output including executive summary, findings and recommendations, leadership presentation and 12-month roadmap. £4,000-10,000. - [Strategy Sprint](https://www.clarewatson.uk/programmes/strategy-sprint): Fixed-fee strategic project answering one specific question - positioning, go-to-market, rebrand scoping or segment entry. Six to eight weeks. £8,000-12,000. - [Marketing Foundations](https://www.clarewatson.uk/programmes/marketing-foundations): Full marketing strategy built from first principles for built environment B2B businesses that have grown without one. Ten to twelve weeks. £12,000-18,000. - [Marketing Audit](https://www.clarewatson.uk/programmes/marketing-audit): Automated sector-specific marketing audit for small UK building services businesses. Covers HVAC, F-Gas, refrigeration and related trades. 15 minutes to complete, 20-page PDF report. £197. Launching late summer 2026. ## Key pages - [About](https://www.clarewatson.uk/about): Career history, sector credentials and proof points. - [Contact](https://www.clarewatson.uk/contact): Book a 30-minute conversation.